Privacy policy

This privacy policy is intended to inform the users of this website about the nature, scope and purpose of the collection and use of personal data by the website operator Upscore GmbH, Schellingstrasse 43, 22089 Hamburg, Germany.


We take your privacy very seriously and treat your personal data confidentially and in accordance with the legal provisions. Since new technologies and the continuous development of this website may result in changes to this privacy policy, we recommend that you read through the privacy policy on a regular basis.


No storage of access data

When you access our site, your IP address is transmitted to our servers. Your IP address is only used to provide you with the requested page and content and is deleted immediately afterwards.


No use of cookies

This website does not use cookies.


Collection and processing of personal data

The website operator collects, uses and discloses your personal data only if this is permitted by law or if you consent to the collection of such data.

Personal data is any information that can be used to identify you and can be traced back to you - for example, your name, e-mail address and telephone number.


You can also visit this website without providing any personal information.


Handling of contact data

If you contact us using the contact options offered, the details you provide (such as name, company name, e-mail address, telephone number) will be stored so that they can be used to process and respond to your request. This data will not be passed on to third parties without your consent.


Rights of the user: information, correction, objection and deletion

As a user, you have the right to request free information about what personal data has been stored about you. You also have the right to correct incorrect data, the right to object to processing and the right to delete your personal data at any time. If applicable, you may also exercise your right to data portability. If you believe that your data has been processed unlawfully, you may file a complaint with the respective supervisory authority.


If you wish to correct, block, delete or obtain information about the personal data stored about you, or if you have any questions regarding the collection, processing or use of your personal data, or if you wish to revoke any consent you have given, please contact us at the following e-mail address: privacy@upscore.com.




UpScore's Service Privacy


Purpose of UpScore's measurement


Upscore conducts measurements on behalf of website operators to determine the attractiveness of the content they offer on their websites. As a result, our clients receive information about especially:

  • the number of views on each content item in total
  • when these views were made and how long the average dwell time is
  • through which channels and device types the contents were accessed

The UpScore measurement does not require or use any personal data . The UpScore measurement is content-related and not user-related.


Technical basis

UpScore uses a Javascript integrated into an HTML document as part of the content delivery to analyse a page visit anonymously. Within the scope of the survey, single views are aggregated to total numbers, which provide statistical information about the attractiveness of the content. The objects of that analysis is the content of the provider, e.g. that a specific article has been viewed 1,000 times.


Collected data

The aggregation of the calculated key performance indicators according to various criteria is carried out in relation to the single content and does not use personal data at any time. Profiling does not take place.


No storage of IP addresses

IP addresses of website users are only used to receive the measured data on the server side. The IP addresses are deleted immediately and are not stored.


No use of cookies

UpScore does not use cookies for its measurements.


Usage and storage period

The data aggregated by UpScore can be accessed by the client as the respective website operator and is password protected. Aggregated data on content attractiveness is stored for up to 13 months.


Your Rights

In case of the assumption that the processing of data violates data protection law or that data protection rights have been violated in any other way, the website user can file a complaint with the supervisory authority.


Upscore GmbH, Schellingstrasse 43, 22089 Hamburg, Germany

Email: privacy@upscore.com




Version: May 2018